Marketing Of Foods And Non Alcoholic Beverages - 1877 Words

THE MARKETING OF FOODS AND NON-ALCOHOLIC BEVERAGES TO CHILDREN Name Course Professor University City, State Date Introduction Even though marketing has the ability to influence people of all ages, children seem to be the most vulnerable ones. The 2003 Hastings report concluded, â€Å"on the evidence up to that date, that children in the UK are exposed to extensive food advertising, and that the diet advertised is considerably less healthy than the diet healthcare experts would recommend† (Halford and Boyland, 2013, p, 182). The case is not much different in other countries also. Reports from North America (Gantz, et al. 2007; Institute of Medicine, 2005) clearly indicated the increased vulnerability of children towards advertising and marketing activities of foods and non-alcoholic beverage manufacturers. The majority of the children do not have the maturity to segregate between the good and evil. They are unaware of the traps made by the product manufacturers and service providers. Influenced by the attractive advertisements and the sales promotion activities by the foods and non-alcoholic beverage manufacturers, children often compel their parents to purchase these things for them. Parents, on the other hand, are ready to satisfy the needs of their children since many of the parents think that fulfilling the demands of their children might help them to strengthen their relationships with their children. It should be noted that the parent child relationship in theShow MoreRelatedMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pagesmy views on Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. 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