Washington Heights Is Culturally Rich Between The Sound Of...

When people mention Washington heights, it goes hand-in hand with a Dominican community. A community predominantly filled with Dominican residents from either their respective country or second generation Dominican-American family. Washington Heights is culturally rich between the sound of music, amazing and a friendly environment. Many Latino artists focus mainly in Washington heights area to expand their recognition/fame in order to be musically accepted. This is a stepping stone for many artists and can open many doors for upcoming musicians. Moreover, the food located in this Dominican community is widely respected and many people come all parts to try the amazing Dominican flavored food. In the book, Harvest of Empire,†¦show more content†¦As mainstream newspapers accounts of Dominicans involved in violent crime or drug trafficking became commonplace, some white started to react with anger and blamed the new immigrants for the city’s decline† (p. 117, 20 11). Most Dominicans are based in Washington heights. According to an article Published by Brennan Ortiz, â€Å"This neighborhood is bordered to the south by Harlem at 155th Street and to the north by Inwood at Hillside Avenue. At its eastern and western points, the neighborhood is cut off by both the Harlem and the Hudson Rivers. Both the A, the C and 1 subway lines allow access to the neighborhood, the latter of which runs along bustling Broadway. The 191st Street Station on the 1 line is the deepest subway station in New York City, at 180 feet below street level.† Washington Heights displays its traditional charisma proudly. One can see flags of the Dominican Republic anywhere from the windows in the buildings, to the windows in the cars. Even though, throughout the history of the United States, the country has fought to integrate all immigrants to a point of forgetting their own culture and become Americanize, Dominicans have never been able to completely adapt to this beliefs because of their love to their country, traditions and culture. Even though we are in America and English is the native language, once you step in the Heights, Spanish becomes omnipresent. The beauty of those two languages coming together, forming what is

What Does It Mean To Be Vegetarian - Free Essay Example

Sample details Pages: 1 Words: 420 Downloads: 1 Date added: 2019/06/24 Category Health Essay Level High school Tags: Vegetarian Essay Did you like this example? A vegetarian is someone who lives on a diet of grains, pulses, legumes, nuts, seeds, vegetables, fruits, fungi, algae, yeast, and/or some other non-animal-based foods with, or without, dairy products, honey and/or eggs. A vegetarian does not eat foods that consist of or have been produced with the aid of products consisting of or created from, any part of the body of a living or dead animal. Many people think that a life without meat would be boring, unhealthy, and damaging to your body. Don’t waste time! Our writers will create an original "What Does It Mean To Be Vegetarian?" essay for you Create order While others claim they are saving the earth, saving animals, and maintaining a better lifestyle. Switching to vegetarianism has many benefits for the human body. People who make the decision to change their diets and embrace a vegan or vegetarian lifestyle can do so for a number of reasons. A vegetarian diet helps lower cholesterol, control diabetes, prevent cancer, and retain vitamins. There has always been a concern medically, among non-vegetarians about the supposed lack of protein that vegetarians ingest. For the most part, Americans eat more protein than their bodies need. Too much protein can lead to kidney disease, bone loss, and cancer. There are many different foods with high amounts of proteins including soy, eggs, dairy, quinoa, beans, and legumes. Another argument of a vegetarian lifestyle is maintaining a healthy weight. Foods high in carbohydrates are excellent in sustaining a healthy weight. They are a lower amount of calories in carbohydrates than in fats and they are stored differently in the body. However, eating a plant based diet has its drawbacks. Plant-based sources tend to be low in saturated fat, a component of the brain and a macronutrient vital for human health. Meats contribute greatly to our overall health and contains many nutrients that cannot be obtained in any amount from plants: Creatine creates energy reserves in muscle and brain tissue, complete protein source with a higher biological value, Vitamin D, contains Vitamin B1, B2, B6, and the minerals zinc, selenium, and iron. Vegetarians have a higher risk of developing vitamin B12 deficiency compared with people who consume animal-based products. Becoming a vegetarian does not guarantee good health or a healthy diet. Anyone is at risk of poor health if he or she consumes too many calories, unhealthy snacks, too many refined carbohydrates, whole milk dairy products and junk food, whether or not based on meat. In addition, there is not right or wrong answer for becoming a vegetarian, just maintain a healthy diet and keep up with your bodys nutritional intake.

Marketing Of Foods And Non Alcoholic Beverages - 1877 Words

THE MARKETING OF FOODS AND NON-ALCOHOLIC BEVERAGES TO CHILDREN Name Course Professor University City, State Date Introduction Even though marketing has the ability to influence people of all ages, children seem to be the most vulnerable ones. The 2003 Hastings report concluded, â€Å"on the evidence up to that date, that children in the UK are exposed to extensive food advertising, and that the diet advertised is considerably less healthy than the diet healthcare experts would recommend† (Halford and Boyland, 2013, p, 182). The case is not much different in other countries also. Reports from North America (Gantz, et al. 2007; Institute of Medicine, 2005) clearly indicated the increased vulnerability of children towards advertising and marketing activities of foods and non-alcoholic beverage manufacturers. The majority of the children do not have the maturity to segregate between the good and evil. They are unaware of the traps made by the product manufacturers and service providers. Influenced by the attractive advertisements and the sales promotion activities by the foods and non-alcoholic beverage manufacturers, children often compel their parents to purchase these things for them. Parents, on the other hand, are ready to satisfy the needs of their children since many of the parents think that fulfilling the demands of their children might help them to strengthen their relationships with their children. It should be noted that the parent child relationship in theShow MoreRelatedMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pagesmy views on Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The marketing audit is aRead MoreSWOT Analysis on Non-Alcoholi c Beverages1007 Words   |  5 PagesCreate your revised NAB Company. Freshi Inc. is an American multinational non-alcoholic beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of Gatorade and other products. Freshi was formed in 1956 with the merger of the Freshi-tea and Juicy, Inc. 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Illusion vs. Reality in Tennessee Williams The Glass...

Illusion vs. Reality in Tennessee Williams The Glass Menagerie The Glass Menagerie, by Tennessee Williams, contains multiple themes. While there are many themes, the theme that holds the piece together is illusion versus reality. This theme is established very quickly, In fact, the first paragraph of the play describes the illusions to take place, But I am the opposite of a stage musician. He gives you illusion that has the appearance of truth. I give you truth in the pleasant disguise of illusion (1866). During Toms monologue, he discusses the premise of the play; when it takes place, who the characters are, and how the play is to be perceived (as a memory). His reference to illusion is not used†¦show more content†¦Even if she did, she loses touch with reality by refusing to let go of her early adulthood. She has repeated these stories so much that she finds them to be completely true. Its almost like she refused to grow up with the times, especially once things got harder. Although Amanda appears to often be stuck in the past, without any idea of reality, she bounces back and forth. She first says to Laura, I know so well what becomes of unmarried women who arent prepared to occupy a position. Ive seen such pitiful cases in the South-- barely tolerated spinsters living upon the grudging patronage of sisters husband or brothers wife. . . encouraged by one in-law to visit another (1871). When discussing the future, she seems to be very inept, clear, and very much realistic. However, next she completely falls back into illusion when talking about Lauras gentleman caller. She unrealistically reminds Laura that her defect can overshadowed by simple charm. She refuses to let Laura refer to herself as crippled (1872). Not only is Amanda refusing to live in the reality, she is denying Laura the opportunity to be realistic about her disability. Laura appears to be the most important character in the play, perhaps the main character intended by Williams. Although she also engages in a world of illusion, hers is much different then Amandas. She has no pretenses, no real faults to speak of. She is whoShow MoreRelatedIllusion Vs. Reality In The Glass Menagerie By Tennessee Williams1022 Words   |  5 PagesIllusion versus reality is a theme that illustrates the conflict people have when they have difficulties in their lives. They want to deny or ignore the difficulty, so they force themselves to think in a different way and believe something that is not true, thus, making an imaginary world for themselves. They have a desire to live in a different world and fool themselves to thinking that they are, but in reality, they are not. Authors use this theme in their writing to highlight the effect of theseRead MoreTennessee Williams and Works, a Look at Illusion vs. Reality1625 Words   |  7 PagesIllusion Vs. Reality Tennessee Williams and his works deal heavily in the contrast of illusion and reality and the characters struggle with this. Illusion vs. Reality is a major theme is mostly all of his dramatic works. The majority of these characters find themselves in a state of illusion. This was intended by Tennessee Williams to show how unavoidable and definite falling into illusion, or insanity, can be. Williams sister Rose affected him greatly when she became schizophrenic. ThisRead MoreImportant Symbols and Themes of The Glass Menagerie by Tennessee Williams7390 Words   |  30 PagesImportant Symbols and Themes of The Glass Menagerie by Tennessee Williams Tennessee Williams play, The Glass Menagerie is considered a memory play because it is told from the memory of the narrator. The narrator, who is also a character, is Tom Wingfield, the youngest member of the Wingfield family. The other characters are Amanda Wingfield, his mother; Laura Wingfield, his older sister; and Jim OConnor the gentleman caller. A fifth character is represented by the photograph Read More Illusion vs. Reality in The Glass Menagerie Essay2797 Words   |  12 PagesIllusion vs. Reality in The Glass Menagerie      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In The Glass Menagerie, Tennessee Williams uses the roles of the members of the Wingfield family to highlight the controlling theme of illusion versus reality. The family as a whole is enveloped in mirage; the lives of the characters do not exist outside of their apartment and they have basically isolated themselves from the rest of the world. Even their apartment is a direct reflection of the past as stories are often recalled from the

Hcl marketing stratergies Free Essays

Later there was limited choice for mostly products and companies didn’t have to put much efforts to sale their product. But today’s scenario is totally different. Consumers have choice because of availability of varieties and options. We will write a custom essay sample on Hcl marketing stratergies or any similar topic only for you Order Now We can say today’s consumer is the king of market. So it is important to know his buying behavior and try to fulfill his demand. Company’s aim should be customer delight not costumer satisfaction. The purpose of this dissertation project is to know the marketing strategies which HOC Manifestoes Ltd. Sees to become the market leader in the field of Personal Computers and Different marketing strategies adopted by HOC to compete with others. HOC Manifestoes how much is fulfilling the customer needs and try to sale the maximum of personal computer This dissertation report making was really good learning period for me. I got opportunity to know the theoretical knowledge related to marketing strategies. This dissertation report is part of course of PAGE program, which is set by CACTI, and it is necessary for every student to under go for dissertation project. This project report is also made for submission to Institute of Management Education, Sahib’s. Sustains including in this report are research methodology, analysis of activities, conclusion and bearing from this project Bibliography is also given in last to know from where information has been taken to complete this project. I hope this project will serve the purpose. IT HARDWARE INDUSTRY: AN INTRODUCTION The Indian IT industry is, undoubtedly, a shining Jewel in the country crown. The achievements of our IT companies have earned us the respect of the most developed nations of the world. The skills, ingenuity, dedication and drive of our young IT professionals is acknowledged worldwide. Today, there will hardly be a company of any stature anywhere in the globe where Indian IT professionals are not making a stellar contribution. However, most of the growth in IT has been in the software services and support segment. I do believe that if we are going to continue our thrust and growth in the IT industry, it is imperative that we develop a robust hardware industry and emerge as an important destination for high end product development. While software development has been the more visible face of our IT industry, we cannot deny the fact that ultimately it is ‘hardware’ that runs the ‘software’. While ‘hardware’ is of no use without software, the converse is also equally true. The development of a vibrant ‘hardware’ industry in India has been lagging behind on account of various factors. The underlying fact is simple. Unless companies are able to manufacture products that can compete with the world’s best in quality and unless they manufacture in volumes that make them cost efficient and globally competitive, they will not survive. A major bottleneck in the development of the ‘hardware’ industry has been the lack of a strong local component industry. It is my humble suggestion that the government, both at national and state levels do everything in their power to promote such industries so that by the end of this decade, we can have a strong and world-class component industry. Sure, we have a long way to go to catch up with Taiwan or China or even Malaysia, but I believe with the right encouragement we can develop a strong ‘hardware’ industry. I must make a point here about the viability of ‘hardware’ as an industry in India. It is a myth that the ‘hardware’ business is not profitable. This point of view has been largely perpetrated on account of the large number of players who made half hearted or weak attempts to enter this business. To be a success in the hardware business requires both vision and grit. I often give the example of my own company D-Link (India) which, starting out as a small manufacturer of modems has grown to become a RSI. Billion company with a product range that extends from modems to routers. But success has not come easy. We have made massive investments in both plant and people and have spared no effort in getting the best of equipment and talent. More importantly, we have set up a strong RD backbone to support our manufacturing. Which brings me to the next point: the importance of RD? Technology in the IT space changes very rapidly. Technological obsolescence is not just a ‘click’- it has thrown strong companies out of business. In this scenario, the importance of RD can hardly be overemphasized. It is vital that those who venture onto ‘hardware’ industry are seized of this fact. Only through strong RD can manufacturers ensure continuous product improvements and keep their offerings truly ‘state-of-the-art’. Over a period of time, with a strong RD base, Indian companies can look forward to developing innovative products and own Intellectual Property Rights (par’s) on such products. I dream of the day, and I believe it’s not too far away, when technology for products developed by Indian companies would be licensed to global manufacturers as well as innovative products manufactured by Indian companies would be available worldwide. The state of our hardware industry and RD infrastructure is quite the same as that of the software industry a couple of decades ago. Visionaries like Unmannerly and Skim Preemie have shown that we have the potential to achieve global stature in a business. Extending our sights a little further, we have seen how a Armband or Dry. Redder have got recognition for Indian RD in the Pharmacy industry. There is no reason, therefore, why we can’t develop a strong R base in the IT industry as well. The development of a strong hardware industry base would also go a long way in increasing the IT penetration in our country, which is still very low. I do believe that we have all the elements to become a significant player in both IT hardware as well as R. As IT penetration increases, as organizations across the country network, as we build more robust IT backbones in various spheres of our activity, we will need more and more hardware. Rather than be totally dependent on imports, we need to have a thriving component and hardware industry backed by strong R. Along with our strength in software services, it will provide another cornerstone towards India truly becoming a global IT superpower. India a Global IT Super Power The Indian computer hardware industry has growing at a rate of over 30 per cent annually for the past few years and this pace is expected to be maintained until 2005. As the first table above shows, domestic manufacture has been increasing, but so also have imports. The locally manufactured computers cater to low-end applications while the imported computers continue to facilitate CAD, CAM, CASE, multi-media, and other high-end applications. Indian computer hardware and peripherals industry segments are dominated by U. S. Joint ventures and suppliers. IBM in collaboration with Tats, Hewlett Packard in association with HOC Limited, Digital Equipment Corporation with Hindsight Group, Silicon Graphics with Tats, Oust to mention four major Joint ventures) manufacture computer hardware for the domestic and export markets. Compact, Silicon Graphics, and Dell have opened offices to sell their computers in India. Sun Microsystems and Apple distribute their products through Wiper Information Technology Limited. Most business firms in India have not computerized. Many of those who have, still use outdated products such as dot-matrix printers instead of laser and ink-Jet printers. As more and more international companies set up office in India, the demand for hardware will increase. The growing awareness of the case to shed fat in the public sector will call for more automated operations; this too will generate demand for computers. The prospects for both exports to, and investment in, this sector are excellent. IT hardware manufacturing in India is a classic case of the chicken and egg syndrome. Should we wait for the market to grow to high volumes that Justify creating a manufacturing base in India, or should we Just kick-start manufacturing so that prices then come down and thereby create volumes? The debate has raged on long enough and no consensus seems to be emerging. Rather, things took a turn for the worse with recent years witnessing a perceptible decline in manufacturing activity. Therefore, when a recent MATT study, conducted Jointly with Big Five firm Ernst Young, concluded that the Indian hardware industry had the potential to reach a size of $62 billion by 2010, it not only raised many an eyebrow, but derisive laughter from skeptics. Sample some salient conclusions of the study which paint a rosy future for India Hardware Inc: By 2010, the Indian hardware industry has the potential to grow to twelve times its existing market size, with the domestic market counting for $37 billion and exports accounting for another $37 billion. The study has identified major export opportunities in the areas of innovative new devices, contract manufacturing and design services. The study says that component exports offers an opportunity worth $5 billion, while that of design and related services in embedded systems and wireless telecommunication services can bring in another $7 billion by 2010. Further, ambitious projections have been made in the area of contract manufacturing, which represents a $11 billion opportunity if India succeeds in capturing a share of only 2. Percent of the global pie by 2010. Though the rosy projections look good on paper, is this growth really possible? Skeptics deride the study as an attempt by the hardware industry to copy its software counterpart, which has been tom-timing Mascot and Muckiness’s projection of $87 billion in software revenues by 2008. MATT officials are however quite upbeat. Says Avian Deckhands, president of MATT, â€Å"There are four key steps which we need to take to make India a manufacturing-friendly country. Firstly, market India as a hardware destination and build a brand akin to software. Making India manufacturing-friendly through improvements in infrastructure and logistics should follow this. We should also emphasis on design and innovation through the development of Indian solutions for Indian needs. All these initiatives need to be backed up by the government with adequate funds. † The bright side For a country whose economy is so heavily dependent on agriculture, a vibrant hardware industry has the potential to generate three million Jobs, especially for Indians who come from economically underprivileged sections, who aren’t very highly educated. So, in the words of Deckhands, the hardware industry can be some sort of a panacea for Indian’s unemployment problem. Also, with the size of the contract manufacturing industry expected to be over $500 billion by the year 2010, Indian firms could grab a significant chunk of the pie in a manner pretty similar to Indian’s emergence as a key player in the global BOP stakes. And, with a potentially huge market in embedded systems emerging, Indian firms with the right mix of hardware and software can be big players here. For the record, of all the high-end processors produced in the world, only 6 percent are used in PC’s and the remaining 94 percent are used in entertainment electronics, non-PC devices, communication products and embedded electronics. The hardware revolution is also essential for the continued high growth of the software industry. As Vine Meta, director of MATT, puts it: â€Å"India can lose out on the software advantage it has already built up, and the future potential, if it does not concentrate on the hardware front. For example, the estimated domestic hardware requirement by 2008 to meet the software target of $87 billion is $160 million. † And now the problems But before India Inc. Can go into ballistic mode on the hardware front, there are lots of serious issues that need to be addressed. Issues like lack of local availability of input raw material, ever changing government policies, inconsistent sales tax structures in different states, high interest rates, customs duties on capital goods, poor infrastructure, inordinately long and variable transit times all add to uncertainty, delays and increased costs. Something that hardware manufacturers dread. Explains Mango Church, country manager-manufacturing, IBM India, â€Å"Everyone in India cribs about duty, but even China has a similar duty structure. The main reason why companies prefer to locate their manufacturing operations in China is because customs processing in China is much faster. Here, even after a manufacturer’s raw material arrives at a port it might take another month or so before the goods reach his factory. In the fast changing world of technology, that’s virtually suicidal for companies into hardware manufacturing. Besides, labor laws in China are also very flexible. In India, laments Raja Sara, chairman and managing director of Zenith Computers, there are a lot of restrictions for the hardware industry. The software industry has grown in leaps and bounds simply because there have been no restrictions. On the other hand, even if I do manufacture in an SEE in India, I Anton sell my products in the domestic market. The government says everything should be exported. But it should realism that the industry will always flock to an area where there are least restrictions. † The government can also ta ke a cue from the fact that if the industry is allowed to grow to three times the size it currently is today, it can earn more tax from its revenues. The manufacturing industry in India also suffers from a lack of proper environmental standards. With environmental concerns mainly ignored or casually overlooked by Indian corporate, Macs desist from setting p manufacturing bases here since there is no compliance with ISO 14000 standards, which deal with environmental issues. On the design front too, there are lots of opportunities left to be explored. Design exports are a $7 billion opportunity in areas like embedded systems and wireless telecommunications. While Indian firms do some work on hardware design exports, many unfortunately show this as software exports to avoid tax. Fact is, some experts say a robust design sector could play a huge role in bringing down PC prices too a significant reason why PC penetration remains low in India. For example, on a CPU that costs $150, the material cost is not even $4. Adds Deckhands, â€Å"If we can get a design, like say a PI, made either by ourselves or if we can get the government to buy out a design and start manufacturing here, this would bring costs down substantially in PC’s. The silver lining The Indian hardware industry could learn a thing or two from the Taiwanese hardware industry, where companies started off as component assemblers some years ago. Today, the same firms are world leaders, and in fact outsource their manufacturing designs to other countries. A majority of Taiwanese firms are now original manufacturers of chippies. Another instance that could inspire companies to set up local manufacturing bases is the example of D-Link. D-Link is one of the very few hardware companies in India that does local manufacturing. Recently, the company tied up with Taiwan-based Gigabyte Technology to manufacture and market motherboards locally. D-Link will manufacture approximately 30,000 motherboards per month. Besides giving D-link a key advantage in terms of technology, it also means utilization of D-Links manufacturing facilities. The cost savings per motherboard when manufactured here works out to be approximately $5. Hence, if illume are huge, it does makes sense to outsource contract manufacturing to India. And for skeptics who doubt the quality of Indian products, Ram Augural, managing director, Wiper peripherals has a ready answer, â€Å"Doubting Thomas who keep on questioning the quality of Indian products should know that Legend computers, the largest maker of PC’s in China, buys network interface cards from India. † Going forward, if the government and the hardware industry proactively decide to work together and solve issues rather than have one hand clamoring for duty concessions, and the other avoiding issues, the Indian hardware industry could finitely go the software way-as MATT and Ernst Young have said. The only question to ask is whether the government and the industry are up to it. Around the world, enterprise IT spend has been on the decline. The economic downturn coupled with inconsiderate or unplanned spending on IT in the last decade, has contributed to all this. So what is the scenario in India? As per last year’s survey (IS 2002-?June issue of Network Magazine), Close had committed to spend an average of RSI 554 Lack on IT-related investments. This spending was more or less equal to what they had spent in the previous year (2001-2002). So, did Indian enterprises spend that amount? As per this year’s survey, the average amount spent on IT was only RSI 468 Lack. This implies there has indeed been a decline in IT spending. Close did not fully utilize the amount they had budgeted for IT related projects. The largest spenders in 2002-03 were BIFFS, Telecoms/ IT/TIES, and Gobo. /US. The average amounts spent were RSI 1109 Lakes, RSI. 954 Lack, and RSI 649 Lack respectively. All other industry verticals show modest spends. Technology is a key component for BIFFS and Telecoms/let/lets verticals. This explains why spending on IT is high in these sectors. Also, nationalized banks have been spending substantial amounts on computerizing. Us have traditionally been big spenders, given the need to link distant locations. And with various state governments and quasi-government institutions pushing initiatives like e-governance, technology has been of high-priority here too. So, which were the technology verticals that received a maximum chunk of the shrunken IT budget? 68 percent Close said they invested in Bandwidth/connectivity last year. 64 percent in Enterprise hardware procurement, and 48 percent in Enterprise packaged software. Security comes fourth with 47 percent having invested in this area. More or less ? We were keen to find out the number of Close who had spent more than the amount budgeted. Nearly 60 percent said they had spent the exact amount budgeted for IT in 2002-03. 20 percent said they had spent less, while only 1 5 percent claimed to have spent more than the amount budgeted. A majority of those who had spent less than the amount budgeted are from large-sized companies (turnover exceeding RSI. 500 scores). Nearly 22 percent large-sized companies spend less on IT. The reason Enid this is obvious: Most of the large-sized companies already have sizable investments in IT when it comes to automating back-end and front-end processes. In this particular case, the reasoning was to build a buffer within the IT budget, to provision for any last minute or unforeseen procurement/maintenance costs that may arise. Even in the case of leading IT spenders like BIFFS, Telecoms/ IT/TIES, Gobo. / Us, more than one-fifth of companies have spent less than the amount budgeted, indicating a slowdown in IT spending. On the rise again The IT spend in 2003-04 is on the rise again, albeit slowly. This year companies plan to spend on an average RSI 493 Lack, indicating a 5 percent increase in IT spending. The major spenders are again the BIFFS, Telecoms/ IT/TIES, and Gobo. / US verticals. The BIFFS vertical is registering significant spends; their average budget has climbed from RSI 1109 Lack in 2003-04, to RSI 1310 Lack in 2004-05. In Telecoms/let/lets and Gobo. / US, both major spenders last year, the allotted budget is same when compared with last year. In almost all other verticals, companies are registering a small increase in the budget allotted for IT. In terms of turnover, IT spending in medium-sized impasse is expected to grow by 20 percent, while in large organizations the IT budget may actually shrink by 11 percent. What technology? This brings us to our next question: Which technologies are companies investing in? The top areas of IT spend, in terms of technologies, are: Bandwidth/connectivity (57 percent plan to invest), Enterprise hardware (55 percent), Storage (46 percent), and Security (46 percent). Both Storage and Security are clearly gaining prominence in the BIFFS sector where information security and availability is critical. The Indian IT and Electronics market in 2003-04 was worth SIS$ 20. 3 billion of which SIS$ 12. 7 billion consisted of software. Electronics and IT hardware production stood at SIS$ 7. 93 billion. Some 3,500 units are engaged in electronics production manufacturing goods as diverse as TV tubes, test and measuring instruments, medical electronics equipment, analytical and special application instruments, process control equipment, power electronics equipment, office equipment, components etc. Market researcher DC estimates that the market-value estimate over next 3 years for hardware products is RSI. 75,OHO scores. The Indian electronics and hardware industry as been lagging behind the impressive performance of the software sector. Most of the hardware requirements of the burgeoning software and telecoms sectors are met by imports which are about 25%. The Ministry of Information Technology, Gobo. Of India has estimated that the total requirement of hardware and components by 2008 would be in range of SIS$ 160 billion and the investment required in the manufacturing facilities would be US$ 16 billion. MASCOT, the leading IT industry body estimates that to achieve a software export target of SIS$ 87 billion in 2008, the hardware requirement would be US$ 50 billion. By far the most comprehensive study was carried out by Ernst Young in association with MATT, the hardware industry body in 2002. It estimates that given the right incentives, Indian’s electronic hardware industry has the potential to reach SIS$ 62 billion by 2010, twelve times its existing size with the domestic market accounting for SIS$ 37 billion and exports of SIS$ 25 billion. The major export opportunities would be in the area of innovative new products, contract manufacturing and design services. This shows that there are large opportunities for Indian companies to increase their strength and grave these opportunities for future growth. HOC Manifestoes Ltd is one of those companies which are working to increase their network and making innovative new products. HOC Manifestoes Ltd. Is currently engaged in selling manufactured hardware (like PC’s, servers, monitors and peripherals) and traded hardware (like notebooks, peripherals) to institutional clients as well as retail channel partners. Besides, it offers hardware support services to existing clients through annual maintenance contracts, net work consulting and facilities management. In 2003-04, He’s total hardware turnover was RSI. 12. 97 billion, higher by around 24% veer the corresponding fugue for 2002-03. Of this, manufactured hardware constituted 60%, traded hardware 32% and hardware support services 9%. The company’s reported operating margins in 2003-04 (including six months of OH, telecommunication and software businesses) increased to 6. 7% from 5. 9% in 2001-02, primarily because of better margins in hardware. While average material costs declined in 2003-04, the company was able to retain a part of the margins in its product realizations. Better margins in hardware resulted in the return on capital employed (RACE) from hardware increasing from 1 1. 9% in 2002-03 to 25. % in 2003-04. In the domestic home PC organized sector, HOC Manifestoes is the market leader. Other players include Zenith Computers, MM, Sun Microsystems, Wiper, Hewlett Packard. Assembled personal computers have a large presence in the domestic home PC market, accounting for a chunk of the total sales. The overall market for desktop personal computers registered a 28. 2 percent growth during calendar year 2004 as compared to the previous year. What is significant is that branded PC’s continue to make impressive gains against the gray market. According to DC, the share of branded PC’s grew from 36. Percent in 2004 to 49. 2 percent in 2005, registering an impressive growth rate of 74. 3 percent. Interestingly, the gray market remained flat, registering a growth of 2. 2 percent, while the total desktop PC market registered a growth of 28. 2 percent. According to DC, the recent re-surfacing of finance-based purchase options had an accelerating effect on the consumer desktop market, which is already witnessing a consistent drop in end-user prices for both the branded and unbranded PC segments. Among the vendors, HOC Manifestoes emerged as the market leader with a share of 13. 7 percent. The company registered a 91. Percent growth during 2004 as compared to the previous year. HP followed HOC with a market share of 1 1. 9 percent. HP too grew at a blistering pace registering a growth rate of 73. 03 percent. IBM is in the third place with a market share of 6. 2 percent. DC is not the only research firm confirming the signs of robust growth. Gardner, in a recent report, states that the Indian desktop market grew by 31. 5 percent in 2005. Says Viand Nair, Analyst, Computing Systems, Gardner India, â€Å"Peaking business confidence based on strong economic growth catcalled PC purchases in both consumer and corporate segments throughout 2005. † While every research firm has given different figures, one thing is common-the PC market is booming at double-digit growth rates. MATT (Manufacturers Association of Information Technology) estimates that the desktop PC market grossed 17. 1 lakes units in the first half of fiscal 2004-05, registering a growth of 37 percent over the same period of the previous fiscal. With the Indian economy booming, MATT estimates that PC sales will touch the 40 lakes mark in fiscal 2004-05. The buoyancy in PC sales can be attributed to increased consumption by traditional industry verticals such as telecoms, banking, financial services and insurance, BOP, manufacturing and government. Consumption also increased in non-traditional sectors such as education, retail outlets and self-employed professionals. In future, He’s hardware sales to the institutional segment are likely to remain stable, with sustained hardware spending by all the verticals, especially the banking and financial services sector. Besides, in retail hardware sales, a continued reduction of price points, facilitated in part by the recent reduction in excise duties on PC’s, How to cite Hcl marketing stratergies, Papers

Interpreting Financial Statements Global Focus

Question: Discuss about the Interpreting Financial Statements for Global Focus. Answer: Introduction: In order to make major accounting estimates and judgements, the top management of Nestle needs to exercise judgements and policies that influence the policy applications, reported revenue amounts, disclosures, assets and liabilities. The organisation is engaged in reviewing the assumptions and estimates made on ongoing basis (Nestle.com, 2017). However, these estimates are developed based on the past records and other qualitative factors under such conditions. Therefore, the actual results might vary from these estimates. In case of Krafts Food, GAAP is followed and the financial statements have been developed on standalone basis. In addition, it considers the methodology of expense allocation and reasonable results for all periods (Ir.kraftfoodsgroup.com, 2017). For Patties Foods, the financial statements have been developed in accordance with AASB and IFRS. It focuses on the convention of historical cost and makes accounting estimates based on the past data (Patties.com.au, 2017). The revisions to accounting estimates have been conducted in the period, in which the anticipation is revised. However, it is considered at the time the revision affects the period or both current and future periods. Therefore, these areas have major impact on goodwill, employee benefits, taxes, hyperinflation and allowance for doubtful receivables. Foreign currencies: Nestle and Patties Foods record the foreign currency transactions at the date, in which the same takes place at the exchange rate. The monetary liabilities and assets are converted at the rates of year-end. The variations arising from the opening net asset retranslation along with variations from the restatement of the net outcomes are realised in comprehensive income (Collier, 2015). The balance sheet operating in hyperinflationary nations are restated for the variations in coming buying power of the local currency by utilising official indices at the date of balance sheet. This is conducted before converting the same into Swiss Francs. At the time of control change in cross-border operations, the variations have been recorded into equity and these are realised in the income statement in the form of disposal gain or loss. Such representation would increase the transparency and reliability of the financial statements of Nestle. In case of Krafts Foods, the net revenues have fallen by 4.9% in 2014 due to unfavourable effect of foreign currency (6.8 pp). This is because the foreign currencies are not considered adequately in recording foreign transactions. Consolidation companies: Nestle Group uses the method of acquisition to consolidate the organisations over which the group exercises control. With the help of such consolidation, the organisation remeasures its past held equity interest at fair value and realises profit or loss in the income statement (Dontoh, Ronen Sarath, 2013). In case of Patties Foods, the group eliminates the unrecognised transaction gains to maintain associate interest. Krafts Food eliminates all the inter-firm transactions, which might result in inaccurate figures in its income statement. From the above discussion, it could be evaluated that both Nestle Group and Patties Foods make accounting estimates and judgements to comply with the global IFRS standard. However, Patties Foods need to comply with AASB for continuing its operations in the Australian market. Therefore, these two organisations review the developed financial statements on an ongoing basis. On the other hand, Krafts Food prepares its financial statements on standalone basis by taking into account the expense allocation methodology. In addition, it has been observed that the foreign currency translations have positive impact on the business operations of Nestle Group and Patties Foods, while the impact is negative in case of Krafts Foods. This is because both Nestle Group and Patties Foods record the variations arising from the opening net asset retranslation along with variations from the restatement of the net outcomes are realised in comprehensive income. In opposition, Krafts Food does not follow any standard policy in translating such currencies. Nestle Group uses the acquisition method for consolidation purposes, while Patties Foods writes off gains from unrealised gains from transactions. On the contrary, Krafts Food eliminates all the inter-company transactions for consolidation purpose. The following are the changes in IFRS in 2015, which might affect Nestle Group in conducting its business operations: IFRS 9 associated with the financial instruments might influence the accounting of Nestle in its for-sale financial assets. This is because it only permits the realisation of gains and losses of fair value in other comprehensive income under certain circumstances. This is coupled with particular features of cash flow, which would not be reclassified to the income statement at future period. IFRS 15 dealing with revenue from contract with customers has defined a new five-phase model for realising revenue associated with customer contracts. The impact of such standard is yet to be assessed before its implementation on 1st January 2018. IFRS 16 associated with leases would replace IAS 17 for measuring, realising, presenting and disclosing leases. This standard has proposed an accounting model of single lessee, which needs the same to realise assets and liabilities. As a result, it would raise the overall asset and liability bases of the organisation (Van Auken Carraher, 2013). Along with this, the greater operating expense would offset the operating profit of Nestle Group under this new standard, which would come into effect from 1st January 2019. References: Collier, P. M. (2015).Accounting for managers: Interpreting accounting information for decision making. John Wiley Sons. Dontoh, A., Ronen, J., Sarath, B. (2013). Financial statements insurance.Abacus,49(3), 269-307. Ir.kraftfoodsgroup.com. (2017).Ir.kraftfoodsgroup.com. Retrieved 4 January 2017, from https://ir.kraftfoodsgroup.com/annuals.cfm Nestle.com. (2017). Retrieved 4 January 2017, from https://www.nestle.com/asset-library/documents/library/documents/annual_reports/2015-annual-review-en.pdf Patties.com.au. (2017). Retrieved 4 January 2017, from https://annualreport2014.patties.com.au/wp-content/uploads/2014/10/Patties_Foods_Annual_Report_2014.pdf Van Auken, H., Carraher, S. (2013). Influences on frequency of preparation of financial statements among SMEs.Journal of Innovation Management,1(1), 143-157.

Online Behavioral Targeting Essay Sample free essay sample

Online Behavioral Targeting has been defined as â€Å"the alliance of ads with users whose on-line behaviour implies involvement in a peculiar merchandise or service. † ( InternetRetailer. 2006 ) . in consequence. what happens is that a consumer who on a regular basis visits sites and web logs refering to cars might see an ad affecting autos when he logs on into a magazine or intelligence web site. Online Behavior Targeting is a really effectual method of advertisement. harmonizing to studies: â€Å"of those sellers utilizing behavioural targeting. 35 % said they are sing more click-throughs ; 26 % . more transitions ; 21 % . an increased return-on-investment ; 16 % . increased trust or trade name affinity ; and 2 % . needed to purchase fewer impressions† ( InternetRetailer. 2006 ) . The secret behind the success of Online Behavior Targeting is providing to each and every consumer what he wants. through â€Å"profiling consumers’ online and offline wonts in item. advertizers are able to direct really specific advertisement messages to single consumers† ( Jones. 2008 ) . Online Behavioral Targeting: A Menace to Privacy A person’s right to privateness is guaranteed by the Fourth Amendment. We will write a custom essay sample on Online Behavioral Targeting Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the instance of Berger v. New York ( 388 U. S. 59 [ 1967 ] ) . the tribunal held that electronic surveillance is a type of hunt and ictus. therefore. is illegal and is a misdemeanor of 1s right to privateness. This philosophy was subsequently qualified by Katz v. United States ( 389 U. S. 354-59 [ 1967 ] ) . which states that the authorities may fall back to electronic surveillance if the proper bureau acquires a judicial order leting such invasion. The instances of Berger v New York and Katz v. United States laid down the demands before a valid electronic surveillance may be done. nevertheless. this is non being followed by ad bureaus when they resort to Online Behavioral Targeting. At first glimpse. on-line behavioural aiming seems harmless. nevertheless. careful analysis on how the advertisement bureaus are able to direct a specific ad to a specific individual sing the figure of people surfing the web at any given clip will demo that these advertisement bureaus are executing Acts of the Apostless surrounding on personal invasions and misdemeanors of people’s right to privateness. A specific illustration of an advertisement bureau utilizing on-line behavioural targeting is NebuAd. harmonizing to this bureau. they offer a turn to their clients which other ad bureaus are non capable of. they boast that this â€Å"twist on behaviour targeting is based upon supervising individuals’ cyberspace browse wonts through th eir ISP. basically seeing all the sites and pages that a user visits† ( Smith. 2007 ) . The mere usage of the word proctor should already put the consumer on cautiousness that this bureau is analysing you and your wonts. good or bad without your consent. These ad bureaus neer tried to acquire any tribunal order leting invasion to one’s on-line wonts. I believe that what I do in the cyberspace is my ain private thing and no bureau authorities or otherwise should supervise my behaviour for commercial additions. By taking my behaviour forms and making package that is capable of look intoing cookies in my computing machine to cognize what sites I have frequented. these bureaus are traversing the line between harmless monitoring and electronic surveillance. Countermeasures: Legislations Targeting Online Behavioral Targeting The Federal Trade Commission is good informed of the fact of the being of these ad bureaus and how they get their informations. the FTC is besides cognizant that the methodological analysis applied by these companies are offensive of the Fourth Amendment. In turn toing the issue of Behavioral Targeting. the FTC. which I think is the best solution. has started to make statute law and other regulations regulating cyberspace informations assemblage and behavioural informations assemblage through the web. These statute law and protocols are merely the first in many that should be used by the Federal Trade Commission in battling the dangers of Online Behavioral Targeting. Mentions Berger v. New York ( 388 U. S. 59 [ 1967 ] ) InternetRetailer ( 23 March 2006 ) . More sellers are utilizing on-line behavioural targeting. Forrester says. Retrieved April 11. 2008 from hypertext transfer protocol: //www. internetretailer. com/internet/marketing-conference/80545-marketers-are-using-online-behavioral-targeting-forrester-says. hypertext markup language Jones. K. C. ( 7 April 2008 ) . FTC Divided Over Online ‘Behavioral Targeting’ . Retrieved April 11. 2008. from hypertext transfer protocol: //www. informationweek. com/news/internet/policy/showArticle. jhtml? articleID=207100082 Katz v. United States ( 389 U. S. 354-59 [ 1967 ] ) Smith. C. S. ( 11 December 2007 ) . NebuAd – New Twist on Behavioral Targeting for Online Ads. Retrieved April 11. 2008. from hypertext transfer protocol: //www. naturalsearchblog. com/archives/2007/12/11/nebuad-new-twist-on-behavioral-targeting-for-online-ads/